NFC loyalty programs

Elliott Lemenager
Thursday, Jan 12, 2012 at 1:14 PM

Rather than giving your customers yet another punch card to stuff in their wallets, consider taking your restaurants loyalty program online. Using Tag’s NFC technology  to link to sites where they can check in, play games, notify customers when their table is ready, or offer discounts and loyalty rewards are just a few ways you can improve your customer service.


In smaller settings such as a coffee shop, NFC touchpoints at the cash register could be an easy, paperless way for customers to track how many drinks they have left until that free one. Or adding NFC touchpoints on tables can make it easy for customers to sign up for your e-newsletter, giving you a simple way to communicate drink specials, live musicians, or events – and keep track of your growing customer base. NFC touchpoints could also link to your shop's mobile site, with a featured Customer of the Day, viral videos, "Vote for your favorite barista," and more. You could even incorporate check-in services like Foursquare, too.


So without further ado here’s a scenario that can be implemented in a restaurant setting. However, I quite sure you can see how this NFC scenario can transfer easily to different industries. What other ways do you see NFC loyalty programs being used? Let me know on Facebook and Twitter.


NFC Restaurant Scenario


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