Lia Sophia creative director, Elena Kiam, offers her ideas and opinions about fashion and style weekly on her blog. Now if you’re reading the Spring/Summer 2012 Lia Sophia catalog you can still get the details behind the trends from Elena. All you need to do is grab your smartphone and you’re ready to go! On select pages in the spring/summer 2012 catalog, you’ll find Fashion Tags. These Fashion Tags will link you to a world of insight about the trends that inspired the jewelry.
If you’re looking for some more creative ways on how Microsoft Tags have been used in the fashion industry take a peek at Roisin McAtamney's Tag Fashion. She has actually incorporated Microsoft Tag into one of her fashion lines. In addition, Jones Apparel is using Microsoft Tag on a capsule collection by Rachel Roy, the fashion designer worn by celebrities ranging from Penelope Cruz and Kate Hudson to Michelle Obama and Diane Sawyer.
Around 25 Tags have been used on Rachel Roy jeans, a bag, and a cardigan, and when customers scan it, they'll see a video of model Jessica Stam showing ways to wear each item, along with empowering women’s quotes.