Design Tips - Expanding Your Color Range

Patrick Donnelly
Thursday, Jul 14, 2011 at 12:19 PM

Have you seen those highly customized Microsoft Tags in the magazines and advertisements? Each week, Patrick Donnelly will be showing some advanced techniques on how to customize and make Microsoft tags even more beautiful. Today’s tag tip suggests a way to expand your color palette for your MsTags.

Custom Tags


Everyone loves that MsTags are colorful, however sometimes the CMYK colors aren’t exactly what you or your client are looking for. In the advanced documentation featured on tags site, it describes how the HSB color space for Tag allows for some wiggle room on how each of the colors are picked up by your smartphone. This level of error correction I assume is to account for differences in the printing process and camera color detection quality, but it can also be exploited to shift your colors slightly around the CMYK range.  The picture above shows an example of how you can use this range to slightly tweak the color palette of your tag to better fit your graphic identity and company colors.  As always, I would encourage you to TEST scan your altered Tags to make sure they work on multiple operating systems, and that they work on both screen and in print. Happy Tagging!

Patrick Donnelly is the creative producer for 2ergo, an international mobile business and marketing solutions company.

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