Announcing App Download Tag

Holly Richmond
Wednesday, Apr 27, 2011 at 10:00 AM

Microsoft Tag Logo


There's a new Tag in town: the App Download Tag. And if you've got a mobile app for Windows Phone, iPhone, Android, and Blackberry, it'll make your life easier.


The new App Download Tag can link users to experiences based on their mobile platform, so you can connect your users to a specific mobile marketplace or mobile site optimized for their particular device. You won't have to rely on consumers finding your app through marketplace searches anymore – instead, you can direct them to the exact download location for the right experience every time.


Instead of printing multiple Tags pointing to different URLs, App Download Tag means you can use the same Tag for all mobile platforms – and the Tag will do the work of delivering the right URL for each device.


You can create App Download Tags for Windows Phone, iPhone, Android, BlackBerry, Symbian and J2ME platforms, and even specify a default URL if a specific platform isn't indicated. Check it out – log in to Tag Manager to create your first App Download Tag!


What do you think of the new App Download Tags? Let us know in the comments below or on Tag’s Facebook or Twitter pages.


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