0

How retail stores can leverage NFC and 2dbarcodes

Elliott Lemenager
Tuesday, Jan 03, 2012 at 10:10 AM

Geolocation applications can be very powerful, but there is nothing more “local” than someone physically standing outside your shop. 2D barcodes and NFC will play a big role here. The advancement of mobile information transferred to consumers walking by your shop is going to give a whole new meaning to window shopping. Allowing passersby to purchase items while they’re window shopping, letting them save and capture items they want to purchase or research later, and giving them price comparisons for other shops near their location with better deals will merge real world and online shopping like never before.

However, most retail stores don’t just want consumers to shop outside of their store, they want to drive customers inside. Which leads us to today’s example on how smart retail stores will use 2dbarcodes and NFC technologies to simplify the sales cycle and have shoppers leave with fuller bags.

 

SORT BY

Next 5 Articles

NFC and 2dbarcodes for Grocery Stores

Wednesday, Dec 28, 2011 at 10:49 AM

NFC and 2dbarcodes for Tradeshows

Wednesday, Dec 21, 2011 at 11:41 AM

Understanding the Possibilities of NFC

Monday, Dec 19, 2011 at 12:11 PM

This Week in Tag: Our Big News

Friday, Dec 16, 2011 at 12:00 PM

What’s Next for Mobile

Wednesday, Dec 14, 2011 at 1:00 PM