5 Tips To Enhance Your QR Code Campaign

Elliott Lemenager
Friday, Sep 28, 2012 at 10:02 AM

Measure your success and adapt on the fly



Use Microsoft Tag’s built-in analytics and reporting tools and Scan Data API to monitor interactions with consumers and assess the performance of individual Tag barcodes and broader Tag categories. The same reporting tools also work with our other recognition technologies, so you can gauge the success of each component of your campaigns—even QR Codes that are scanned with third-party apps. Because you can revise the content behind a Tag barcode, QR Code and an NFC touchpoint at any time, you can easily update your promotions based on response.


Feel the heat


Get insight into where your message is working. The Heat Map report in Microsoft Tag Manager uses an interactive map to show you all the places your recognition technologies have been scanned or tapped. You can then focus your marketing on the high-response areas.


qr code heat map 


A clean, well-lighted place


In print displays, try to position your Tag barcodes, QR Codes, and NFC touchpoints (along with related content and Tag app download instructions) in an uncluttered area of the page, where they won’t be overlooked.


Stay out of the gutter


In magazine parlance, the “gutter” is the inside margin where facing pages meet. Avoid this area when designing the layout of your Tag barcodes, QR Codes, and NFC touchpoints in an advertisement or article, as the cramped space near the magazine binding can make them hard to scan.


Capture them where they are at


Add Real Time Location awareness to your mobile marketing to deliver actionable, engaging experiences based on the consumer’s location. Real-Time Location works with all the recognition technologies created with the Tag Manager and scanned with the Tag app —Tag barcodes, QR Codes, and NFC touchpoints.


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