5/6: The Week's Top Mobile Marketing News

Holly Richmond
Friday, May 06, 2011 at 10:00 AM



Here are some chewy nuggets from this week’s mobile marketing news:


Unlock your cell with your fingerprint

The Guardian reports on two mobile innovations, one of which sounds straight out of Mission: Impossible – using your fingerprint to unlock your cell phone. The Motorola Atrix, released by Orange, is supposedly the world's first smartphone that uses a fingerprint reader, so forget drawing a secret shape or entering your PIN. The Guardian also reports that Londoners who are short on cab fare can text their cab's license plate number and have the ride added to their phone bill. (The Guardian)

Royal wedding, Osama bin Laden's death create mobile surges

A couple of recent news headlines have spurred huge increases in mobile use. All Things D reports that even though it was the middle of the night for many Americans, last Friday was the second-biggest texting day of 2011 so far, following only New Year's Eve. The number of texts sent was over 6 times that of an average day. Mobile sites also slowed down Sunday night when word of Osama bin Laden's death spread, but they were back to normal within half an hour to two hours. (All Things D; Mobile Marketer)


Florists go mobile for Mother's Day

If you're getting desperate and considering picking Mom some flowers from your front yard, fear not. Florists are warming up to mobile commerce, so buying her bouquet is a snap. Beneva Flowers is one such florist, with a mobile app that speeds up the ordering process by leveraging the phone address book so people don't have to type as much. (They say their mobile store could outperform their online store or physical presence this year.) 1-800-Flowers.com is beefing up its mobile site as well. (Internet Retailer)


Smartphone users have lofty expectations for retailers

A new study from Demandware Inc. and Forrester Research says consumers with smartphones have high expectations for the online shopping experience, rewarding a brand with their loyalty if the experience is good and turning to the competitor and complaining to friends if not. Retailers should adapt to these higher expectations by providing stellar brand experiences and product info, says Demandware. (Internet Retailer)


The 8pm Warrior praises Tag

Aaron Biebert of 8pmwarrior.com discusses why he favors Tag over QR, namely because Tags can be smaller, the end destination (link, video, special offer, etc.) can be changed anytime, and Tag offers reporting data on how well the barcodes are performing. We're not gonna argue with that. (8pm Warrior)



What mobile marketing news did I miss? Did you get some good ideas this week? Let me know in the comments or on Facebook or Twitter.




Original photo: Stefano Mortellaro via Flickr









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