The customer is king. But you need to provide that crown (or tiara, as the case may be), so they feel pampered when they immerse themselves in your brand experience. When you introduce them to Microsoft Tag for the first time, you want to arm them with the right tools so they understand what Tag can do, as well as have a great experience that makes them come back for more.
Here are some tips to keep in mind when you are planning your Tag campaign:
- It’s important to introduce 2D barcoding to your customers in a noticeable way with clear instructions.
- Create “Tag rich” environments. If a customer sees multiple Tags in their environment (whether a magazine, store or around town) they are way more likely to interact than if they see one or two Tags.
- Content is king. I know I said the customer is king, but content is also a member of the royal family when it comes to mobile tagging. You have to provide customers with compelling content at the end of a scan. It’s their payoff. If the content isn't seen as valuable to the scanner, there is a high likelihood they won't come back for more.
- Experiences optimized for mobile is key. On occasion, companies try to take the easy way out and not optimize the content for mobile. Customers have a low tolerance for bad user experience on their mobile device. Simply linking to a PC website is one of the quickest ways to ensure failure.
- People love a good deal. Couponing is a great way to introduce Tag in-store and it gives them an incentive to buy now.
- Mix it up. Mobile tagging is interesting because you can link to a broad range of experiences. Mix it up and link to mobile websites, video, slide shows, contests, promotions, etc. You are truly limited only by your imagination.
What are your tips to help customers adopt Tag? Let us know with your comments below or on Facebook or Twitter.