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Recent Blog Posts

Why Use Mobile Tagging on Mother's Day?

Holly Richmond - Wednesday, May 04, 2011 at 7:00 AMPutting a Tag on your Mother's Day card could link to a special message for Mom, an online album with pictures of the two of you over the past year, or a video you recorded for her.

Mobile Tagging for Libraries and Bookstores

Holly Richmond - Tuesday, Apr 26, 2011 at 1:00 PMCuyahoga County Public Library is using the Boopsie BookCheck app to let patrons check out books on their own by scanning a barcode.

Ford and Big 5 Sporting Goods Get Tagged

Rachel Tamigniaux - Tuesday, Apr 26, 2011 at 10:00 AMHave you driven a Tag lately? Bought a hockey stick? Direct mail and point-of-sale strategies put detailed product info into customer's hands to help sell cars and sporting goods.

Italian Liqueur Bottles Sport Tags

Holly Richmond - Tuesday, Apr 19, 2011 at 10:00 AMChoosing the right beverage is easier thanks to the way the Petrone distillery is using Microsoft Tag. Salute!

The Value of In-Store Mobile Marketing

Holly Richmond - Thursday, Apr 14, 2011 at 10:00 AMOver half of the 100 retailers surveyed by Aberdeen Group said that, within the next two years, they plan on sending special offers to shoppers’ phones (while they’re in the store).

Mobile Tagging in Retail Stores

Elliott Lemenager - Friday, Mar 04, 2011 at 2:00 AMPutting Tags on products and signage in a retail environment can boost profits. By providing highly relevant information that doesn’t require a search – while the consumer is in the store – the retailer nudges them toward a purchase decision.

Skyy Vodka Tags Its Holiday Party Ideas

Nadia Aly - Thursday, Jan 13, 2011 at 2:00 PMDuring the busy holiday party season, Skyy Vodka drew in customers by offering party-planning ideas and recipes through Tags placed on its print ads and store displays.

Jarden Uses Tag to Update Crock-Pot Brand

Nicole Peterson - Tuesday, Nov 30, 2010 at 8:00 AMJCS added Microsoft Tags to Crock-Pot product packaging to engage shoppers on their mobile devices and drive purchase decisions. And then it upped the ante with a mobile app, a recipe finder for planning meals while on the go.

Jones Apparel Tags Rachel Roy Collection

Nadia Aly - Friday, Aug 27, 2010 at 4:00 PMMicrosoft Tags on each piece lead to videos of model Jessica Stam showing ways to wear it, along with fashion tips, product information, and the back story on the line’s creation.

Whole Foods Tags Tasty Recipes

Nadia Aly - Tuesday, Jul 27, 2010 at 1:00 PMWhole Foods is providing recipes for its delicacies to shoppers through Microsoft Tags placed in stores and transit ads. Shoppers can store the recipes on their smartphones, share them, and have the ingredient lists handy – smart marketing!
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