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The Future of Mobile Tagging

Elliott Lemenager - Wednesday, Jan 12, 2011 at 12:00 PMThe future is bright, according to PSFK’s new report, which outlines trends in mobile tagging and provides best practices, case studies from a broad spectrum of vendors and industries, and expert advice from marketers and advertisers.

Australian Foody Mag Creates Web Portal with Tag

Elliott Lemenager - Wednesday, Nov 24, 2010 at 12:00 PMGram magazine, which covers the lively food culture in Melbourne, Australia, is using Tag throughout the magazine to transform it into a printed portal for the web.

Nellymoser Study Reveals Mobile Tagging Trends

Nadia Aly - Wednesday, Nov 17, 2010 at 10:00 AMNellymoser’s survey of top magazines reveals that the publishing industry has quickly adopted mobile tagging, with Microsoft Tag being the dominant player, and that tags are adding to consumer engagement in both editorial and advertising content.

Daily Newspapers Experiment with Tag

Nadia Aly - Friday, Nov 12, 2010 at 1:00 PMDaily newspapers are finding new ways to connect online, real-time news content with their print editions by integrating Microsoft Tag.

Books Go Interactive with Tag

Nadia Aly - Tuesday, Nov 09, 2010 at 12:00 PMBook publishers such as Simon & Schuster, Loescher, and Publications International are adopting Microsoft Tag to provide instant access to digital content that enhances and expands the printed page.

Loescher Tags Textbooks for Online Learning

Nicole Peterson - Tuesday, Oct 26, 2010 at 5:00 PMItaly's largest textbook publisher added Tags to its tomes so that students can view dynamic educational content on their smartphones instead of lugging heavy books around.

Golf Digest Drives Success with Tag

Nicole Peterson - Tuesday, Oct 26, 2010 at 5:00 PMVideo golf lessons in a magazine? Golf Digest hits a hole-in-one by adding Tags to its instructional articles to show – not just tell – readers how to play golf.

Tag Reduces the Stress of Wedding Planning

Nicole Peterson - Tuesday, Oct 26, 2010 at 4:00 PMGet Married magazine uses Microsoft Tag to provide busy brides with smartphone-based intel for organizing every detail of their weddings.

Tag Can Help You Go Green

Nadia Aly - Tuesday, Oct 19, 2010 at 2:00 PMBy offering a paperless alternative for publishers, advertisers, and marketers, Tag can help minimize waste. Best of all, it connects ads and marketing materials with the digital world for a more engaging customer experience.

Allure Campaign Achieves Record Results

Nadia Aly - Monday, Oct 18, 2010 at 3:00 PMIn past years, Allure magazine used its website as the entry point for its annual "Free Stuff Giveaway" of beauty products, but this year the magazine switched to Tag and mobile phones, resulting in a record number of scans and a 38% increase in entries.

Tag Hears Wedding Bells

Abby Wolfe - Tuesday, Sep 21, 2010 at 10:00 AMWedding magazines have taken a shine to Microsoft Tag. Get MarriedLong Island Bride and Groom, and now Martha Stewart Weddings are using Tag to help busy brides plan their weddings on the go.

Allure Tags its Free Stuff Giveaway

Nadia Aly - Thursday, Jul 22, 2010 at 10:00 AMThe magazine has jumped on the mobile bandwagon, using Microsoft Tag as the portal for readers to enter to win prizes in its annual Free Stuff Giveaway.

TV Guide Goes Interactive with Tag

Nadia Aly - Friday, May 21, 2010 at 10:00 AMTV Guide is introducing Microsoft Tag to its 15 million readers to bring its entertainment features to life, offering videos of photos shoots, interviews, and behind-the-scenes antics, starting with “The Men of NCIS.”

Entertainment Weekly Previews Movies with Tag

Nadia Aly - Thursday, May 20, 2010 at 10:00 AMEW’s Summer Movie Preview issue uses Microsoft Tag to show trailers of 16 featured films – including Angelina Jolie in “Salt” – and five advertisers are also using Tag.
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