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Scan a Tag to Get Subway Reading Material

Patrick Donnelly - Wednesday, May 04, 2011 at 11:00 AMHere's a great example of using Tag to promote a book: Let readers sample a chapter during their subway ride.

Tag and the Digitization of Publishing

Rachel Tamigniaux - Tuesday, May 03, 2011 at 11:00 AMWith the rising popularity of e-readers, multipurpose tablets, smartphones, and other digital devices, the future of the printed word is looking distinctly digital. The stats agree.

A Very Digital Royal Wedding

Holly Richmond - Friday, Apr 29, 2011 at 7:00 AMThis certainly isn't Queen Victoria's communications style. From Twitter to Tumblr, a look at the royal wedding and social media.

Mobile Phone Photography Book Uses Tag

Holly Richmond - Monday, Apr 25, 2011 at 12:00 PMThey're high art and they're shot with a phone. Lucas Kane used Tags in his photography book, pHone pHotos to make it easier for readers to learn about how the photos were taken.

Tag Helps Career Advice Book Stay Fresh

Holly Richmond - Monday, Apr 11, 2011 at 3:00 PMMobile tagging helps authors serve up added content, like videos, and offers a way to help keep books from becoming outdated. You could almost call it a guerrilla strategy.

Ocala Style Magazine Does Tagging Right

Holly Richmond - Wednesday, Apr 06, 2011 at 10:00 AMTags can make your content jump off the printed page. If you use them well. Here's a look at one of the best practices of mobile tagging in publishing.

The Data on Tag's Crazy Growth

Holly Richmond - Tuesday, Apr 05, 2011 at 6:00 AMMarch was a record-breaking month for Tag! All of us on the team are excited that it continues to lead the mobile tagging industry across several verticals.

Self Magazine Offers Prize-a-Day

Abby Wolfe - Wednesday, Mar 23, 2011 at 8:00 AMFree! Free! Free! Self Magazine proves the power of a good contest, having readers scan Microsoft Tags each day for a month to enter sweepstakes for 3,815 prizes.

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People Offers Exclusive “Royal Watch” Videos

Abby Wolfe - Monday, Mar 21, 2011 at 8:00 AM

To ensure its mobile readers dodn't miss a single detail of the British royal wedding, People is running a special eight-week section that included a Microsoft Tag, so readers can watch exclusive video of the wedding preparations.

Local Newspapers Tag Content

Abby Wolfe - Friday, Mar 18, 2011 at 11:00 AMCommunity newspapers use Microsoft Tag to provide richer content to readers.

iPhone Book Adds Interactivity with Tag

Abby Wolfe - Tuesday, Mar 08, 2011 at 3:00 PMWhen you're writing a book about something as visual as photography, it's pretty cool to be able to bring your story to life. That's why this book uses 75 Tags to provide more than 40 hours of video demos.

Tag Goes to Italy

Abby Wolfe - Tuesday, Mar 08, 2011 at 12:00 PMItalian newsmagazine Panorama is connecting its physical and digital media with Tag, giving its 300,000 subscribers instant access to more content. Panorama moved from QR codes to take advantage of Tag's ease of use and fast web connectivity.

Business Book Adds Depth with Tag

Abby Wolfe - Wednesday, Mar 02, 2011 at 1:00 AMTo help companies learn how to retool for social media, readers can get rich content – videos, PDF files, podcasts, tips, discussions, and other resources – by scanning the 22 Microsoft Tags scattered throughout the book.

Newspaper Uses Tag to Show Rally Video

Abby Wolfe - Tuesday, Mar 01, 2011 at 2:00 PMBy making the printed page interactive, Tag can bring a whole new dimension to news reporting. This newspaper did just that by linking a story to a video of a political rally.

Tags Hook Bookworms

Abby Wolfe - Tuesday, Feb 22, 2011 at 11:00 AMDick Jordan saw a book ad for Prayers and Lies in The New Yorker, scanned the Tag, and got a mobile site offering author info, an audio excerpt, and 30% off. That sure shows how much one magazine ad can do!

Sports Illustrated Tags Swimsuit Issue

Elliott Lemenager - Tuesday, Feb 15, 2011 at 8:00 AMThe 2011 Sports Illustrated Swimsuit Issue launched a mobile campaign that includes Microsoft Tags throughout the magazine (and beyond) that link to videos, mobile apps, and other interactive content.

Seattle Times Tags Its Daily Deals

Abby Wolfe - Thursday, Feb 10, 2011 at 12:00 PMThe Seattle Times connects its print ads to online marketing, using Microsoft Tag to take readers directly to digital deals for everything from restaurant specials to discount tours.

USA Today Implements Microsoft Tag

Elliott Lemenager - Thursday, Feb 10, 2011 at 10:00 AMUSA Today has begun using Microsoft Tags in its print editions, featuring at least one Tag daily to give readers direct access to videos, photo galleries, and other online content.

South Africa’s Largest Magazine Tags Its Content

Abby Wolfe - Tuesday, Feb 01, 2011 at 12:00 PMHuisgenoot magazine added new depth to its weekly content by placing more than 30 Tags throughout the magazine, linked to video clips, music, and more.

CRM Magazine Touts Tag Technology

Abby Wolfe - Thursday, Jan 27, 2011 at 12:00 PMFor forward-thinking companies looking to bridge the physical and digital worlds in their marketing, mobile barcodes may be the wave of the future – and Microsoft Tag is a leading contender, says CRM magazine.

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