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Recent Blog Posts

Tag Helps Shape Celebrate 30 with a Successful Contest

Jackie Micucci - Thursday, Dec 15, 2011 at 12:00 PMShape magazine uses Microsoft Tag for its 30th anniversary contest, driving nearly 400,000 entries.

Tag Becomes 2D Barcode Standard for Meredith Mags

Jackie Micucci - Tuesday, Dec 06, 2011 at 10:00 AMMeredith Corporation to use Microsoft Tag technology across all its magazine titles.

This Week in Tag: Publishing

Nick Martin - Friday, Nov 18, 2011 at 4:00 PMWe wrap up our week focusing on the publishing industry and showcase a cool Tag concept from the Community.

Browsing the Magazine Rack

Jackie Micucci - Friday, Nov 18, 2011 at 10:00 AMWe showcase the latest Microsoft Tag implementations for publications.

How Publishers Can Go Mobile with Mygazines

Jackie Micucci - Thursday, Nov 17, 2011 at 3:00 PMUsing Mygazines with Tag integration gives readers a bridge to all their devices while creating multiple ways to build engagement.

How Contests Can Create Engagement for Magazines

Samantha Eng - Thursday, Nov 17, 2011 at 10:00 AMBy using Microsoft Tag, publishers can create contests with a fun mobile element that will increase engagement among readers.

Implementing Mobile Couponing in Print

Keith Caswell - Wednesday, Nov 16, 2011 at 2:00 PMMobile coupons can enrich publishing with a little help from Microsoft Tag.

Magazines Get Creative With Mobile

Treena Colby - Wednesday, Nov 16, 2011 at 10:00 AMWe take a look at some successful Microsoft Tag implementations for magazines.

Making Magazine Ads More Engaging

Rachel Tamigniaux - Tuesday, Nov 15, 2011 at 2:00 PMMicrosoft Tag can bring print advertising to life by creating more engagement among consumers.

How Tag Enhances Magazine Content and Continuity

Caletha Crawford - Tuesday, Nov 15, 2011 at 11:00 AMTag can be used to help enhance editorial and improve engagement with magazine readership.

Mobile And Print Can Live in Harmony

April Godwin - Monday, Nov 14, 2011 at 3:00 PMTag explores how when it comes to grabbing readers, print and digital are not mutually exclusive.

The Effect of Mobile on Publishing

Andrew Kaplan - Monday, Nov 14, 2011 at 12:00 PMTag takes a look at how the evolution of digital and mobile has affected the publishing industry and how solutions such as Tag can help the transition.

How to Make Your Mobile Marketing Campaign a Winner

Jackie Micucci - Thursday, Oct 27, 2011 at 11:00 AMWe take a look at some award-winning Microsoft Tag campaigns and why they were successful implementations.

An Engaging Tag Engagement

Jackie Micucci - Friday, Oct 07, 2011 at 10:00 AMMartha Stewart Weddings partners with Tag for the second year in a row for its award-winning  “Scan to Win” campaign.

Tag Grabs Min Awards

Jackie Micucci - Wednesday, Sep 28, 2011 at 2:00 PMMartha Stewart Weddings’ and Entertainment Weekly’s Microsoft Tag campaigns both receive honors at the Min Integrated Marketing Awards.

Putting On Your Gamification Face

Jackie Micucci - Friday, Sep 16, 2011 at 10:00 AMTwo Tag implementations that engaged users with a little mobile social game play.

The Right Lane

Jackie Micucci - Tuesday, Sep 06, 2011 at 12:45 PMMicrosoft Tag keeps attendees’ eyes on the prize for Lane Press at the AM&P Conference.

Story Time

Treena Colby - Wednesday, Aug 31, 2011 at 10:00 AMTags get placed on Atria Books' latest releases to give readers access to video content.

Getting Mobile

Treena Colby - Wednesday, Aug 24, 2011 at 10:10 AMKiplinger magazine banks on Microsoft Tag to help drive users to its mobile site.

Out of Africa

Treena Colby - Tuesday, Aug 23, 2011 at 10:01 AMSouth African publisher Caxton Tags its publications.
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