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Recent Blog Posts

It’s Getting Real at a Grocery Store Near You

Treena Colby - Thursday, Jul 07, 2011 at 1:36 PMSee how grocers are utilizing Tag to make shopping an enjoyable (and efficient!) experience.

Xerox Uses Tag To Show Off

Rachel Tamigniaux - Tuesday, Jul 05, 2011 at 6:36 PMTake a look at what Xerox has dreamt up with the help of Microsoft Tag.  They have created a printer that is capable of so much more than just your everyday printing projects.

South African Developer Tags Software

Rachel Tamigniaux - Tuesday, Jun 07, 2011 at 1:36 PMWe recently heard from JayCee Botha, an entrepreneur and software developer from South Africa who has been using Microsoft Tag in a number of interesting ways as an entrepreneur and software developer.

Tags Increase Trade Show Interaction

Holly Richmond - Tuesday, May 31, 2011 at 11:00 AMFrom product details to contact info, how BoothTag gets vendors and attendees talking at conferences and expos. Hint: There's a contest involved!

Tag Spruces Up Your Wedding Invitations

Holly Richmond - Friday, May 27, 2011 at 9:00 AMGetting married? Use a Tag on your invite and give your guests more useful info, collect RSVPs, share videos – whatever you (and they) need for your big day.

How Tags Could Improve Airport Visits

Holly Richmond - Monday, May 23, 2011 at 11:00 AMCatching flights, finding bags, buying drinks and more ideas for how Tag could make flying more of a breeze.

Barcodes on Gravestones? It's True

Rachel Tamigniaux - Thursday, May 19, 2011 at 9:44 AMNobody wants to be just another brick in the wall. Here's how Tags can connect people with photos and videos of loved ones after they're gone.

Foursquare and Mobile Tagging Revisited

Rachel Tamigniaux - Tuesday, Apr 19, 2011 at 11:00 AMThough the debate continues, it's clear the check-in isn't dead after all.

Tags as Temporary Tattoos

Lucy Langdon - Wednesday, Apr 13, 2011 at 1:00 PMStart a heck of a conversation and make a permanent impression with a temporary Tag tattoo.

Why You Should Use Location-Based Marketing

Holly Richmond - Wednesday, Apr 06, 2011 at 6:00 AMWith location-based marketing, you can increase average order value, frequency, and customer loyalty. AT&T does it, and so can you with Tag's new Real Time Location feature.

Is This the World's Fastest Tag?

Holly Richmond - Tuesday, Apr 05, 2011 at 10:00 AMThe Bloodhound supersonic car attempts to break a world record with Tag along for the ride.

Tag-Based Promotion Draws in Diners

Abby Wolfe - Friday, Apr 01, 2011 at 11:00 AMEurest Dining Services added mobile coupons and contests to its marketing, and garnered a 45 percent redemption rate (four times the norm), with winners spending 15% more on their checks than non-players.

Tag Goes to College

Elliott Lemenager - Tuesday, Nov 16, 2010 at 11:00 AMSchools are using Microsoft Tag to reach students through their preferred communications device, the smartphone.

Turin Tags Landmarks for Tourists

Nicole Peterson - Tuesday, Oct 26, 2010 at 6:00 PMThis Italian city adopted a citywide tourism campaign that placed Tags near important city landmarks so visitors could easily view mobile sites containing rich historical details and maps to other points of interest.

Lakewood Ranch Opens Doors with Tag

Nicole Peterson - Tuesday, Oct 26, 2010 at 6:00 PMIt's not easy being green, which is why Lakewood Ranch turned to Microsoft Tag as an eco-friendly strategy for all its marketing needs, from advertisements and signage to the monthly newsletter.

Indiana Realtor Sells Homes with "Tag It!"

Nicole Peterson - Tuesday, Oct 26, 2010 at 5:47 PMCarpenter Realtors, Indiana's largest real-estate company, uses Tags on signage and flyers to deliver virtual tours, detailed property information, and agent contacts directly to the buyer's smartphone.

Interactive Ads Boost Response Rate

Nicole Peterson - Tuesday, Oct 26, 2010 at 4:00 PMWhen Microsoft's print ads for its “because it’s everybody’s business” campaign offered readers two ways to get more information, the response rate for Tag was 100 times higher than for text messaging.

Tag Tip: Use Heat Maps to See Scan Locations

Nadia Aly - Thursday, Sep 16, 2010 at 11:00 AMTag Manager's Heat Maps show you the geographical locations of all your Tag’s scans, plotted on an interactive map, so you can see where your campaigns are resonating with consumers.

Whole Foods Tags Tasty Recipes

Nadia Aly - Tuesday, Jul 27, 2010 at 1:00 PMWhole Foods is providing recipes for its delicacies to shoppers through Microsoft Tags placed in stores and transit ads. Shoppers can store the recipes on their smartphones, share them, and have the ingredient lists handy – smart marketing!

Chicago Walking Tour Adds Depth with Tag

Nadia Aly - Wednesday, May 19, 2010 at 1:00 PMWant to learn more about Chicago’s skyscrapers? The Society of Architectural Historians placed signs containing Microsoft Tags in the lobbies of ten early Chicago buildings to share their histories with smartphone-equipped visitors.
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