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"Priest" Uses Tag for Animated Prologue

Holly Richmond - Thursday, Apr 28, 2011 at 10:00 AMThe action movie uses Microsoft Tag in promotions to link users to a three-minute animated prologue providing some back story for the film.

The Smithsonian Gets Tagged

Holly Richmond - Friday, Apr 22, 2011 at 10:00 AMUsing Tag helps the Smithsonian's National Museum of the American Indian bring exhibits right off the wall and into visitors' hands.

"Bad Teacher" and "Battle Los Angeles" Get Tags

Rachel Tamigniaux - Wednesday, Apr 20, 2011 at 11:00 AM

Two Sony films use Microsoft Tag on promotional hotel keycards to target kids on Spring Break. Smart thinking!

Gears of War 3 Game Uses Tagging

Holly Richmond - Monday, Apr 18, 2011 at 11:00 AMPromoters went very large with the Games of War 3 beta announcement, creating a tagged poster promoting pre-orders for battle-hardened die hards.

How Sports Can Score with Mobile Tagging

Holly Richmond - Friday, Apr 15, 2011 at 1:00 PMUsing Microsoft Tag at sporting venues can make the games more interesting. Give fans the nitty gritty stats and details they crave and keep 'em coming out to the old ball game.

How Tagging Can Improve Mobile Gaming

Holly Richmond - Thursday, Apr 14, 2011 at 1:00 PMDanish Brewer Carlsberg brings drinking games into the mobile marketing era, "daring" players to win a trip to Hong Kong.

How Mobile Tagging Can Help Restaurants

Holly Richmond - Friday, Apr 08, 2011 at 9:00 AMTasty little ideas for how Microsoft Tag can help restaurants and fast food chains. Order up!

The Data on Tag's Crazy Growth

Holly Richmond - Tuesday, Apr 05, 2011 at 6:00 AMMarch was a record-breaking month for Tag! All of us on the team are excited that it continues to lead the mobile tagging industry across several verticals.

Mobile Tagging Drives Restaurant Promotion

Abby Wolfe - Tuesday, Mar 29, 2011 at 8:00 AMBrothers Bar & Grill relied on Microsoft Tag to drive its popular 16-restaurant promotional contest, featuring fresh opportunities to win every day for 28 days.

Mobile Marketing Lessons from Rebecca Black

Holly Richmond - Monday, Mar 28, 2011 at 7:00 AMWe're not saying you should create an utterly inane video. But you can learn a thing or two about mobile marketing from Rebecca Black's success with the viral sensation “Friday.”

"Jackass 3" Explodes on Mobile Phones

Abby Wolfe - Tuesday, Mar 22, 2011 at 11:00 AMFor the release of the "Jackass 3" DVD, Paramount put a Tag on the packaging and posters to entice its target demographic by showing some of the pranks, stunts, and explosions on their mobile phones.

Deep Zoom on "Source Code" and Win $10,000

Holly Richmond - Tuesday, Mar 15, 2011 at 9:00 AMHere's an inventive contest idea. A Facebook app lets you zoom-and-scan Microsoft Tags in “Source Code” images for a chance to win big money. Can you sniff out the winning Tag?
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USA Today Tags Mobile Hoopla Contest

Nicole Peterson - Monday, Mar 14, 2011 at 10:00 AMBracketology just went mobile with this year's March Madness coverage in USA Today. Scan a Tag, build your bracket, and you're automatically entered  in a national contest.

"Source Code" Debuts with Mobile Tag Game

Abby Wolfe - Thursday, Mar 10, 2011 at 12:00 PMThe Tag-based interactive game will be the centerpiece of Summit's web campaign for the movie, and is designed to replicate the film's unique concept for consumers to experience.

Picasso Gets Tagged

Abby Wolfe - Monday, Feb 28, 2011 at 12:00 AMThe Seattle Art Museum helped visitors explore and appreciate the Picasso exhibition by putting Tags by each piece of art. As one reader comments, Tag designs are something Picasso may have particularly appreciated.

Tag Brings Kinectimals to Life

Elliott Lemenager - Wednesday, Feb 16, 2011 at 12:00 PMFive new Kinectimals plush pals sport Microsoft Tags. Scan them with the Kinect for Xbox 360 sensor, and unlock their in-game characters. Meow!

Universal Uses Tag to Promote "Bridesmaids"

Elliott Lemenager - Tuesday, Feb 08, 2011 at 7:00 AMUniversal Pictures is using Tag in full-page magazine ads to promote "Bridesmaids," making it the first major film studio to use Tag technology to promote a first-run, nationally released movie.

Ciara Tweets Tags with Exclusive Content

Elliott Lemenager - Wednesday, Dec 15, 2010 at 3:00 PMSongstress Ciara celebrated the release of her CD "Basic Instinct" by tweeting Tags that offered exclusive content, including  videos, live performances, and personal messages.

Diddy Tweets the "12 Days of Tag"

Elliott Lemenager - Tuesday, Dec 14, 2010 at 12:00 PMDiddy's holiday Tag tweets offered exclusive content from his new album, and the chance for fans to vote for which charity they'd like to see receive $10,000.

Tag Helps Bands Keep Fans Engaged

Elliott Lemenager - Tuesday, Dec 07, 2010 at 2:00 PMThe band Blyndfold uses Microsoft Tag to link their new album to current content: videos, concert schedules, and updates on their website.
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