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What Does Fashion Have to Do with Tagging?

Holly Richmond - Monday, May 02, 2011 at 11:00 AMIf you're not thinking Tag when you're thinking clothes, that's because you've not seen some of the latest fashion shows, and, believe it or not, clothing.

Bare Escentuals Uses Tag in Direct Mail

Rachel Tamigniaux - Wednesday, Apr 27, 2011 at 11:00 AMTo promote its new line of skincare products, the cosmetics company was recently looking for a way to give customers an interactive, 3D experience. They found that experience with Microsoft Tag.

Mobile Tagging for Libraries and Bookstores

Holly Richmond - Tuesday, Apr 26, 2011 at 1:00 PMCuyahoga County Public Library is using the Boopsie BookCheck app to let patrons check out books on their own by scanning a barcode.

Ford and Big 5 Sporting Goods Get Tagged

Rachel Tamigniaux - Tuesday, Apr 26, 2011 at 10:00 AMHave you driven a Tag lately? Bought a hockey stick? Direct mail and point-of-sale strategies put detailed product info into customer's hands to help sell cars and sporting goods.

Italian Liqueur Bottles Sport Tags

Holly Richmond - Tuesday, Apr 19, 2011 at 10:00 AMChoosing the right beverage is easier thanks to the way the Petrone distillery is using Microsoft Tag. Salute!

How Tagging Can Improve Mobile Gaming

Holly Richmond - Thursday, Apr 14, 2011 at 1:00 PMDanish Brewer Carlsberg brings drinking games into the mobile marketing era, "daring" players to win a trip to Hong Kong.

Tags Educate Curious CamelBak Customers

Rachel Tamigniaux - Tuesday, Apr 12, 2011 at 1:00 PMTags help customers visualize how various hydration systems will keep them from running dry when they're on the go.

Covergirl Sweepstakes Gets Pretty with Tag

Holly Richmond - Tuesday, Apr 12, 2011 at 1:00 PMTo promote Covergirl’s Simply Ageless skincare collection, the cosmetics brand recently ran an advertorial in Woman’s Day using Tags as entry points for four different sweepstakes.

Outdoor Retailers Demo Products with Tag

Rachel Tamigniaux - Thursday, Apr 07, 2011 at 6:00 AMHow mobile tagging helped Overton's and Gander make their outdoor catalogs actually take prospective customers outdoors. So to speak.

The Data on Tag's Crazy Growth

Holly Richmond - Tuesday, Apr 05, 2011 at 6:00 AMMarch was a record-breaking month for Tag! All of us on the team are excited that it continues to lead the mobile tagging industry across several verticals.

Vintners Add Tags to Wine Labels

Rachel Tamigniaux - Wednesday, Mar 30, 2011 at 8:00 AMWineries are using Microsoft Tag to boost in-store sales by sharing everything from reviews to food pairings.

UNICEF Raises Funds Using Tag

Abby Wolfe - Thursday, Mar 24, 2011 at 3:00 AMImagine helping a hungry or thirsty child simply by scanning a Microsoft Tag at your grocery store. Agencies recently posed that idea and many more in a recent challenge from marketing-trend company PSFK and UNICEF.

Make the Sale with Tagged Product Labels

Rachel Tamigniaux - Wednesday, Mar 23, 2011 at 3:00 AMFrom nutrition information to product demonstration videos, Tags on product labels can put a wealth of information at customers’ fingertips.

Growing Green Packaging with Tag

Elliott Lemenager - Friday, Mar 11, 2011 at 12:00 PMDid you know they make seed-sprouting cardboard packaging? You can get pretty creative with a box your customers can plant. When you add a Tag, well, your box can help grow your business... like a weed.

Herbal Essences Tags Product Displays

Abby Wolfe - Wednesday, Mar 02, 2011 at 12:00 AMHerbal Essences made their shelf-talkers say a lot more by adding Tag. Having more info available right on the aisle helps buyers tease out the right Herbal products for their head of hair.

Redken Mobilizes Hair Care

Abby Wolfe - Thursday, Feb 24, 2011 at 3:00 AMIt can be tough to rise above the noise at an industry convention. At the recent Redken Symposium in Las Vegas, the hair-care company used Microsoft Tag on signage and collateral to help market its products to stylists.

"Making It Great" in Office 2010 Ads

Abby Wolfe - Tuesday, Feb 22, 2011 at 11:59 AMWhen the Microsoft Office team added Tags to their magazine ads to gauge customer response, the results exceeded their expectations. Tag-driven consumers were more engaged and twice as likely to view videos as those from mobile banner ads.

3M Goes Post-it with Tag

Abby Wolfe - Monday, Feb 14, 2011 at 6:00 AM3M recently tried out mobile couponing using Microsoft Tags in point-of-purchase displays for its Post-it promotion in OfficeMax stores.

Dentyne Says: Practice Safe Breath

Abby Wolfe - Wednesday, Jan 26, 2011 at 1:00 PMDentyne’s new “Practice Safe Breath” campaign for Dentyne Ice leverages Microsoft Tag to grab consumers’ attention as they chew gum on the go.

Skyy Vodka Tags Its Holiday Party Ideas

Nadia Aly - Thursday, Jan 13, 2011 at 2:00 PMDuring the busy holiday party season, Skyy Vodka drew in customers by offering party-planning ideas and recipes through Tags placed on its print ads and store displays.
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