Facebook Twitter LinkedIn

Recent Blog Posts

Revving Up the Mobile Experience

Jackie Micucci - Friday, Nov 04, 2011 at 11:00 AMMicrosoft Tag helps drive customer engagement for a Washington State car dealership.

Full Engagement

Jackie Micucci - Friday, Sep 23, 2011 at 10:00 AMNYX Cosmetics and Sonicare bring user engagement and excitement to their mobile marketing campaigns with Microsoft Tag.

Picture This

Andrew Kaplan - Wednesday, Sep 07, 2011 at 2:00 PMKodak uses Tag for its new Email Print Service.

Revolutionizing Point-of-Sale

Andrew Kaplan - Wednesday, Aug 24, 2011 at 2:00 PMCanon employs Tag to create excitement for their products.

Tag’s Got Mad SKLZ

Treena Colby - Thursday, Jul 21, 2011 at 2:00 PMSKLZ uses Microsoft Tag to help both athletes and non-athletes get the most out of their workouts.

Ford: Why Print When You Can Tag?

Treena Colby - Thursday, Jun 23, 2011 at 10:26 AMFord Motor Company used Microsoft Tag in their customer-focused Spring 2011 “My Ford Magazine,” which is distributed three times a year and reaches 1.1 million readers.

Tag Goes Surfing with Fresh Pineapples

Rachel Tamigniaux - Tuesday, Jun 21, 2011 at 3:55 PMThe California-based surfboard company Fresh Pineapples has been putting Microsoft Tag to use in an interesting way: right smack in the middle of their surfboards.

Lincoln Electric Tags Its Welding Equipment

Holly Richmond - Wednesday, May 18, 2011 at 7:00 AMAge-old craft meets new-age technology. Lincoln Electric puts Tags right on its equipment, so welders can access a mobile-optimized site with instructions, videos, and product specs just by scanning product nameplates.

Porsche Drives Sales with Tag in Print Ads

Holly Richmond - Thursday, May 12, 2011 at 11:00 AMWhat will it take to get you into a car today? Porsche has a good idea: using Tag in ads and at dealerships to bring customers into the showroom and out onto the road.

Ford and Big 5 Sporting Goods Get Tagged

Rachel Tamigniaux - Tuesday, Apr 26, 2011 at 10:00 AMHave you driven a Tag lately? Bought a hockey stick? Direct mail and point-of-sale strategies put detailed product info into customer's hands to help sell cars and sporting goods.

Dell Tells Sweet Customer Tales with Tag

Holly Richmond - Monday, Apr 04, 2011 at 6:00 AMHow Dell used Microsoft Tag to tell a bakery owner's story in the PC manufacturer's business catalog.

Tagged Videos Sell the Fun of Water Sports

Abby Wolfe - Thursday, Mar 31, 2011 at 8:00 AMWater-sports manufacturer O’Brien uses Tags on its packaging to show videos of its products in action, helping customers make informed buying decisions about its wakeboards, skis, tubes, and other gear.

Tag Makes Car-Shopping Easier

Holly Richmond - Friday, Mar 25, 2011 at 11:00 AMCars are one of those purchases that raise a lot of questions in buyer's minds. Here are some ideas for ways to use Tag to answer the questions and drive buyers closer to the dotted line.

Volvo Tags Ads in Turkey

Abby Wolfe - Wednesday, Mar 16, 2011 at 9:00 AMThis automotive manufacturer is taking advantage of the latest trends, since mobile tagging is increasingly popular in the smartphone-happy Middle East.

Acura Uses Tags to Highlight Car Features

Abby Wolfe - Wednesday, Feb 02, 2011 at 11:00 AMTo increase customer engagement, Acura created new brochures for its latest automobile that incorporated 12 Microsoft Tags linked to videos explaining the car's features.

Jarden Uses Tag to Update Crock-Pot Brand

Nicole Peterson - Tuesday, Nov 30, 2010 at 8:00 AMJCS added Microsoft Tags to Crock-Pot product packaging to engage shoppers on their mobile devices and drive purchase decisions. And then it upped the ante with a mobile app, a recipe finder for planning meals while on the go.

Razor Scooters Roll with Tag

Nadia Aly - Wednesday, Sep 15, 2010 at 11:00 AMWhen you're selling a "ride-in-a-box" it helps to give Mom and Dad an idea of what they're buying. Microsoft Tags on packaging let customers see the popular line of Razor scooters in action.

Callaway Drives Golf-Club Sales with Tag

Nadia Aly - Wednesday, Jun 16, 2010 at 1:00 PMGolf-club manufacturer Callaway helps customers make buying decisions by putting Microsoft Tags on point-of-sale displays, so golfers can see videos of the clubs in action.