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Recent Blog Posts

Timberland and Microsoft Tag

Elliott Lemenager - Thursday, May 03, 2012 at 10:18 AMTimberland does a great job leveraging 2dbarcodes in their marketing campaigns

NFC Goldberg Machine

Elliott Lemenager - Tuesday, May 01, 2012 at 10:55 AMA creative way to show NFC proximity by creating a Goldberg machine

Smartphone generation gap starting to fill in

Elliott Lemenager - Friday, Apr 27, 2012 at 11:11 AMin the near future, research predicts that prices for smartphones will start to decline and smartphone penetration will increase up to 50% with teenagers and adults ages 45 to 64 will see a comparable increase.

Tag, QR Code and NFC App Download

Elliott Lemenager - Tuesday, Apr 17, 2012 at 10:16 AMTag App Download is a smart content type, it can recognize the type of device scanning it and automatically deliver a mobile experience optimized for that platform.

Geolocation Enabled QR Codes

Elliott Lemenager - Thursday, Apr 12, 2012 at 10:16 AMReal Time Location (RTL) adds a major creative element to your marketing messaging by letting you customize the mobile experience based on the consumer’s geographical location.

Best Practices for QR code Scan Engagement

Elliott Lemenager - Tuesday, Apr 10, 2012 at 10:43 AMHere are some best practices that will build better engagement for your QR Code campaign

Get Ready For Tech ED 2012

Elliott Lemenager - Thursday, Apr 05, 2012 at 2:46 PMTech Ed 2011 executed against a great mobile campaign leveraging Microsoft Tag but are you ready for what they're going to do next?

MAG and Tag

Elliott Lemenager - Tuesday, Apr 03, 2012 at 10:49 AMUtilizing Microsoft Tag technology MAG is stepping out of the box and delivering all of these experiences directly to their readers via their mobile devices.

Sharing And Tracking Content On The Social Web With QR Codes, NFC And Tags

Elliott Lemenager - Thursday, Mar 29, 2012 at 11:52 AMdid you know that no matter what type of trigger type you use (Tag, QR Code and NFC) users you can share your content across the social web?

How To Create a Facebook Like Button With A QR Code, Microsoft Tag or NFC

Elliott Lemenager - Tuesday, Mar 27, 2012 at 1:13 PMIn a poll last week on Facebook I received a large number of requests to give more tips on how to leverage the Microsoft Tag platform. So in response I’ve created 10 easy steps to create a Facebook like button with a QR Code, Microsoft Tag or a NFC chip. Let’s get started!

QR Code Tracking

Elliott Lemenager - Thursday, Mar 22, 2012 at 9:56 AMAs a marketer, data is your friend. And with Microsoft Tag platform there are three different levels of qr code tracking that will allow you to get the concrete numbers you need.

Qr Code Generation With Microsoft Tag

Elliott Lemenager - Tuesday, Mar 20, 2012 at 12:57 PMHow to generate a QR Code with Microsoft Tag

Ficci Film Festival Uses Microsoft Tag

Elliott Lemenager - Thursday, Mar 15, 2012 at 10:51 AMBy leveraging Microsoft Tag technology the Ficci film festival provided instant access to interactive media by placing Tags on across the event.

Fashion Tags

Elliott Lemenager - Thursday, Mar 08, 2012 at 1:44 PMA great implementation on how Tags can give behind the scenes content in print materials

Mobile Commerce On The Rise

Elliott Lemenager - Tuesday, Feb 28, 2012 at 3:14 PM2dbarcodes and NFC technology allow consumers seamlessly use their mobile devices to interact with in store materials to receive, discounts, additional information, videos, and even customer loyalty programs.

Roisin McAtamney's Tag Fashion

Elliott Lemenager - Wednesday, Feb 15, 2012 at 10:59 AMRoisin McAtamney has released some fun videos of her designs incorporating Tag into her clothing line

Playworld Systems Launches PlayPod With Microsoft Tag

Elliott Lemenager - Wednesday, Feb 08, 2012 at 1:22 PMPlayPod provides instant access to individualized installation and maintenance data and customer service links as well as fun play tips. Once the 2D code is scanned, users are directed to a welcome screen with links to contact information for a local Playworld Systems representative and additional content including:

New Feature For Tag Creation API

Nicole Peterson - Tuesday, Feb 07, 2012 at 11:57 AMThis week we launched a new feature for our Creation API users that will make organizing your Tags a little easier. We’ve added the Public Title field to the API, which lets you assign both a private (internal) and Public name to each Tag

University pilots nfc mobile keys

Elliott Lemenager - Wednesday, Feb 01, 2012 at 10:47 AMArizona State University has been running a pilot on their campus using NFC technology to replace keycards at their school. Students can use their phones to unlock their dorm rooms and be granted access to different buildings across the campus.

How Mobile Barcodes and NFC can play together

Elliott Lemenager - Friday, Jan 27, 2012 at 11:20 AMNew Data from Nellymoser indicates that well over 90% of the top 100 magazines in the US have featured at least one mobile barcode since May 2011and with NFC they can help drive customers into stores.
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