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Holland America Goes Cruising with Tag

Abby Wolfe - Sunday, Mar 06, 2011 at 12:00 AMHop on the ship directly from the phone. With Tag, Holland America gives prospective travelers an enticing virtual tour of life on a relaxing (and sumptuous) cruise.

Mobile Tagging in Retail Stores

Elliott Lemenager - Friday, Mar 04, 2011 at 2:00 AMPutting Tags on products and signage in a retail environment can boost profits. By providing highly relevant information that doesn’t require a search – while the consumer is in the store – the retailer nudges them toward a purchase decision.

Business Book Adds Depth with Tag

Abby Wolfe - Wednesday, Mar 02, 2011 at 1:00 AMTo help companies learn how to retool for social media, readers can get rich content – videos, PDF files, podcasts, tips, discussions, and other resources – by scanning the 22 Microsoft Tags scattered throughout the book.

Herbal Essences Tags Product Displays

Abby Wolfe - Wednesday, Mar 02, 2011 at 12:00 AMHerbal Essences made their shelf-talkers say a lot more by adding Tag. Having more info available right on the aisle helps buyers tease out the right Herbal products for their head of hair.

Newspaper Uses Tag to Show Rally Video

Abby Wolfe - Tuesday, Mar 01, 2011 at 2:00 PMBy making the printed page interactive, Tag can bring a whole new dimension to news reporting. This newspaper did just that by linking a story to a video of a political rally.

KOA Tags RV Giveaway

Abby Wolfe - Tuesday, Mar 01, 2011 at 1:00 AMKampgrounds of America added fun to their travel directory by offering a sweepstakes. Campers could win an RV by scanning the Kamping in Style Tag.

Picasso Gets Tagged

Abby Wolfe - Monday, Feb 28, 2011 at 12:00 AMThe Seattle Art Museum helped visitors explore and appreciate the Picasso exhibition by putting Tags by each piece of art. As one reader comments, Tag designs are something Picasso may have particularly appreciated.

Using Mobile Tagging for Group Deals

Elliott Lemenager - Thursday, Feb 24, 2011 at 10:00 PMCombining Tags with geolocation and social networking apps, like Groupon and LivingSocial, can create a better marketing tool for businesses.

Redken Mobilizes Hair Care

Abby Wolfe - Thursday, Feb 24, 2011 at 3:00 AMIt can be tough to rise above the noise at an industry convention. At the recent Redken Symposium in Las Vegas, the hair-care company used Microsoft Tag on signage and collateral to help market its products to stylists.

KOA Directory Goes Camping with Tag

Abby Wolfe - Tuesday, Feb 22, 2011 at 4:00 PMKamgrounds of America has put hundreds of Tags in its KOA Directory to describe each of its 474 campgrounds. Campers can get details about the facilities and driving directions, and KOA can update information on the fly if needed.

"Making It Great" in Office 2010 Ads

Abby Wolfe - Tuesday, Feb 22, 2011 at 11:59 AMWhen the Microsoft Office team added Tags to their magazine ads to gauge customer response, the results exceeded their expectations. Tag-driven consumers were more engaged and twice as likely to view videos as those from mobile banner ads.

Tags Hook Bookworms

Abby Wolfe - Tuesday, Feb 22, 2011 at 11:00 AMDick Jordan saw a book ad for Prayers and Lies in The New Yorker, scanned the Tag, and got a mobile site offering author info, an audio excerpt, and 30% off. That sure shows how much one magazine ad can do!

Mobile Marketing with Foursquare and Tag

Brady McGarry - Monday, Feb 21, 2011 at 11:00 AMPairing social media apps with Microsoft Tag offer intriguing opportunities for bringing customers into your business. Here are a few ideas for ways you can make geolocation part of your marketing strategy.

Save a Pet with Mobile Tagging

Elliott Lemenager - Friday, Feb 18, 2011 at 9:00 AMThis week’s Tag mockup shows how Microsoft Tag combined with social media could help lost pets and shelter animals find a home.

Turkcell Launches Tag-Powered Mobile Marketing Service

Elliott Lemenager - Thursday, Feb 17, 2011 at 8:00 AMTurkcell is the first mobile operator to offer Tag-based mobile-marketing solutions, and its MobilKod service enables marketers to reach millions of mobile subscribers in Turkey and beyond.

Tag Brings Kinectimals to Life

Elliott Lemenager - Wednesday, Feb 16, 2011 at 12:00 PMFive new Kinectimals plush pals sport Microsoft Tags. Scan them with the Kinect for Xbox 360 sensor, and unlock their in-game characters. Meow!

Sports Illustrated Tags Swimsuit Issue

Elliott Lemenager - Tuesday, Feb 15, 2011 at 8:00 AMThe 2011 Sports Illustrated Swimsuit Issue launched a mobile campaign that includes Microsoft Tags throughout the magazine (and beyond) that link to videos, mobile apps, and other interactive content.

3M Goes Post-it with Tag

Abby Wolfe - Monday, Feb 14, 2011 at 6:00 AM3M recently tried out mobile couponing using Microsoft Tags in point-of-purchase displays for its Post-it promotion in OfficeMax stores.

Tagging Your Baggage

Brady McGarry - Friday, Feb 11, 2011 at 1:00 AMSome airlines are now using 2D barcodes as digital boarding passes, but wouldn’t it be great if they also put a Microsoft Tag on your baggage claim check, in case your luggage gets lost?

Seattle Times Tags Its Daily Deals

Abby Wolfe - Thursday, Feb 10, 2011 at 12:00 PMThe Seattle Times connects its print ads to online marketing, using Microsoft Tag to take readers directly to digital deals for everything from restaurant specials to discount tours.
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