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Recent Blog Posts

Tag Helps Career Advice Book Stay Fresh

Holly Richmond - Monday, Apr 11, 2011 at 3:00 PMMobile tagging helps authors serve up added content, like videos, and offers a way to help keep books from becoming outdated. You could almost call it a guerrilla strategy.

What Can You Learn from Angry Birds?

Holly Richmond - Monday, Apr 11, 2011 at 9:00 AMWho knew that flinging a bird at a pig could lead to CIO-level marketing insights? When it comes to mobile tagging, the birds have some lessons to teach.

Mobile Marketing News: What We're Reading

Holly Richmond - Friday, Apr 08, 2011 at 11:00 AMMake mobile marketing a channel, not a strategy, and absolutely do not make it a bad joke. Catch up on these and other stories from this week's news.

How Mobile Tagging Can Help Restaurants

Holly Richmond - Friday, Apr 08, 2011 at 9:00 AMTasty little ideas for how Microsoft Tag can help restaurants and fast food chains. Order up!

Outdoor Retailers Demo Products with Tag

Rachel Tamigniaux - Thursday, Apr 07, 2011 at 6:00 AMHow mobile tagging helped Overton's and Gander make their outdoor catalogs actually take prospective customers outdoors. So to speak.

Ocala Style Magazine Does Tagging Right

Holly Richmond - Wednesday, Apr 06, 2011 at 10:00 AMTags can make your content jump off the printed page. If you use them well. Here's a look at one of the best practices of mobile tagging in publishing.

Why You Should Use Location-Based Marketing

Holly Richmond - Wednesday, Apr 06, 2011 at 6:00 AMWith location-based marketing, you can increase average order value, frequency, and customer loyalty. AT&T does it, and so can you with Tag's new Real Time Location feature.

Is This the World's Fastest Tag?

Holly Richmond - Tuesday, Apr 05, 2011 at 10:00 AMThe Bloodhound supersonic car attempts to break a world record with Tag along for the ride.

The Data on Tag's Crazy Growth

Holly Richmond - Tuesday, Apr 05, 2011 at 6:00 AMMarch was a record-breaking month for Tag! All of us on the team are excited that it continues to lead the mobile tagging industry across several verticals.

Dell Tells Sweet Customer Tales with Tag

Holly Richmond - Monday, Apr 04, 2011 at 6:00 AMHow Dell used Microsoft Tag to tell a bakery owner's story in the PC manufacturer's business catalog.

How Mobile Tagging Can Enhance Tourism

Holly Richmond - Friday, Apr 01, 2011 at 12:00 PMAdvertising. Brochures. Signs. Maps. Exhibits. If you're in the travel business, chances are you're trying to capture customer's attention and imagination. Tag can help in virtually any communication you can imagine.

Tag-Based Promotion Draws in Diners

Abby Wolfe - Friday, Apr 01, 2011 at 11:00 AMEurest Dining Services added mobile coupons and contests to its marketing, and garnered a 45 percent redemption rate (four times the norm), with winners spending 15% more on their checks than non-players.

Mobile Tagging Shouldn't Be Mysterious

Holly Richmond - Thursday, Mar 31, 2011 at 2:00 PMJust printing the image isn't enough to get your message across. Here's a great example showing why it's so important to explain what to do with your Tags.

Tagged Videos Sell the Fun of Water Sports

Abby Wolfe - Thursday, Mar 31, 2011 at 8:00 AMWater-sports manufacturer O’Brien uses Tags on its packaging to show videos of its products in action, helping customers make informed buying decisions about its wakeboards, skis, tubes, and other gear.

Seen a Tag Higher Than 10,450 Feet?

Caroline Gilmour - Wednesday, Mar 30, 2011 at 10:00 AMThe highest known Tag is at Jackson Hole...can you top that? And, can you top all the different way the ski resort has used Tag to make hitting the slopes more fun?

Vintners Add Tags to Wine Labels

Rachel Tamigniaux - Wednesday, Mar 30, 2011 at 8:00 AMWineries are using Microsoft Tag to boost in-store sales by sharing everything from reviews to food pairings.

Watch SXSW Videos on Mobile Tagging

Holly Richmond - Tuesday, Mar 29, 2011 at 3:00 PMSee the future of mobile marketing from the experts' point of view with these videos from SXSW panels.

Mobile Tagging Drives Restaurant Promotion

Abby Wolfe - Tuesday, Mar 29, 2011 at 8:00 AMBrothers Bar & Grill relied on Microsoft Tag to drive its popular 16-restaurant promotional contest, featuring fresh opportunities to win every day for 28 days.

Lindblad Expeditions Travels with Tag

Holly Richmond - Monday, Mar 28, 2011 at 11:00 AMAiming at serious travelers, Lindblad Expeditions puts the exhilaration of distant adventures on paper by delivering travel video with Tags.

Mobile Marketing Lessons from Rebecca Black

Holly Richmond - Monday, Mar 28, 2011 at 7:00 AMWe're not saying you should create an utterly inane video. But you can learn a thing or two about mobile marketing from Rebecca Black's success with the viral sensation “Friday.”
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