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The Power of Mobile Couponing

Rachel Tamigniaux - Tuesday, Jun 07, 2011 at 7:00 AMAs we’ve seen recently in EMarketer’s report on the growth of mobile tagging, one of the most popular uses for mobile tags such as Microsoft Tag is providing coupons to would-be customers. This popularity is clearly due to the overwhelming percentage of users redeeming the coupons they access via programs like Tag.

Tag Could Boost Safety in Medical Industry

Rachel Tamigniaux - Monday, Jun 06, 2011 at 1:18 PMBarcodes that utilize smartphone technology, like Tag, allow users to check recall status and authenticity of products with the snap of a picture. It’s a quick, easy, convenient way to possibly save lives.

Forbes Drives Subscriptions with Tag

Holly Richmond - Monday, Jun 06, 2011 at 1:05 PMYou might run across a Tag the next time you get that "Time to renew your subscription" letter from Forbes. The company is using Tag in a direct mail campaign to drive subscription extensions.

Tag Your Food Concept

Elliott Lemenager - Friday, Jun 03, 2011 at 12:43 PMSee how Tag can provide nutritional information and cooking tips for the healthy eater. Restaurants can put tags on their menu, street vendors can put them as POP on their carts, and diners can place them on table tops.

Mobile Payment Services Grow and More News

Keith Caswell - Friday, Jun 03, 2011 at 10:00 AMTagged wedding invites, advice for successful campaigns, and more notable mobile marketing and tagging news of the week.

Health Magazine Gets a Dose of Vitamin T

Holly Richmond - Thursday, Jun 02, 2011 at 9:00 AMThe magazine’s 17 Tags span both editorial and advertising, with some big-name beauty brands on board, and include a video of country star Miranda Lambert.

Seeing Tags on Your Summer Vacation

Rachel Tamigniaux - Thursday, Jun 02, 2011 at 6:00 AMKeep your eyes peeled...Your summer travel could include several Tag sightings, such as AquaLung's clever use of Tags on its snorkeling gear packages.

Mobile E-Commerce Infographic

Holly Richmond - Wednesday, Jun 01, 2011 at 3:00 PMStatistics and data show how smartphones are creating smarter shoppers. Here's a notable prediction: by 2015 mobile purchases will total $119 billion globally!

FX Show "Archer" Tags Its Facebook Page

Holly Richmond - Wednesday, Jun 01, 2011 at 10:00 AMFX's animated spy comedy "Archer" uses Microsoft Tag on its Facebook page so fans can download free wallpapers faster than Archer can point his trigger finger.

Tags Increase Trade Show Interaction

Holly Richmond - Tuesday, May 31, 2011 at 11:00 AMFrom product details to contact info, how BoothTag gets vendors and attendees talking at conferences and expos. Hint: There's a contest involved!

Catch Tag at These Marketing Conferences

Holly Richmond - Tuesday, May 31, 2011 at 10:00 AMTag's on hand at three marketing conferences in NYC. Meet Tag staff and get an inside peek into successful campaigns.

Tag Spruces Up Your Wedding Invitations

Holly Richmond - Friday, May 27, 2011 at 9:00 AMGetting married? Use a Tag on your invite and give your guests more useful info, collect RSVPs, share videos – whatever you (and they) need for your big day.

High Mobile Browsing Times and Other News

Keith Caswell - Friday, May 27, 2011 at 7:00 AMWhen advertisers should target mobile internet users, scavenger hunts, and more news.

Baseball Team Goes Nuts for Tag

Holly Richmond - Thursday, May 26, 2011 at 11:00 AMTag scores a home run at a recent ballgame. See how the Charleston Riverdogs baseball team and peanut roaster CBs Nuts are using Microsoft Tag in creative promotions.

Indiana Library Tags 20,000 Items

Holly Richmond - Thursday, May 26, 2011 at 10:00 AMHow the Evansville Vanderburgh Public Library is using mobile tagging to help customers find books faster.

Overcome Print Problems with Tag

Holly Richmond - Wednesday, May 25, 2011 at 11:00 AMFrom daily newspapers to books and magazines, Tag provides a bridge to a world more frantic and flurried than can be contained on the printed page.

Silversea Cruises Sets Sail with Tag

Holly Richmond - Wednesday, May 25, 2011 at 10:00 AMSilversea Cruises  is using Tag on the back cover of its 2012 brochure to connect would-be voyagers with video of colorful, exotic destinations and tantalizingly relaxing cruise-ship life.

Erie Brewing Co. Gets Tipsy with Tag

Rachel Tamigniaux - Tuesday, May 24, 2011 at 11:00 AMWhen customers go to grab a bottle, Erie Brewing Co. is grabbing their attention by using Tag on all their new marketing material, from neck labels to promotional posters.

Why Quilting Companies Like Tag

Holly Richmond - Tuesday, May 24, 2011 at 11:00 AMWhen you think of quilters and crafters, someone pulling out a smartphone to scan a Tag might not be the first thing that comes to mind...but Joan Hawley and Rob Krieger want to change that.

How Tags Could Improve Airport Visits

Holly Richmond - Monday, May 23, 2011 at 11:00 AMCatching flights, finding bags, buying drinks and more ideas for how Tag could make flying more of a breeze.
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